Beauty

TOUCHE ECLAT WILD EDITION: Eine Legende in neuem Gewand

26. März 2014
Yves-Saint-Laurent-beautystories

Kaum ein Markt boomt so sehr wie die Beautybranche. Jeden Monat erscheinen unzählige vielversprechende Neuheiten: Lippenstifte, Nagellacke, Lidschatten, Mascaras, Foundations – alles wird ständig weiterentwickelt. Die Marken übertrumpfen sich gegenseitig mit immer besser werdenden Produkten.

Dennoch gibt es Produkte, die sich seit Jahren, sogar Jahrzehnten, dauerhaft großer Beliebtheit erfreuen. Absolute Must-haves, die in keiner gut sortierten Beauty-Bag fehlen dürfen.

Einer dieser Lieblinge, auf den Make-up-Artists und Beauty-Liebhaber weltweit schwören, ist ohne Frage der Highlighter-Stift Touche Éclat von Yves Saint Laurent Beauté, der bereits 1992 auf den Markt kam. Ihm wird gerne nachgesagt, dass er die Beautywelt revolutioniert habe. Bye-bye Augenschatten, fahler Teint und Zeichen der Müdigkeit – die kleine Wunderwaffe wird nicht nur als Concealer unter den Augen und im Bereich der Lippen- und Nasenpartie eingesetzt, sondern auch als Highlighter auf den Wangen und unter den Brauen. Kein Wunder, dass er zum absoluten Bestseller wurde. Er gehört zu den All-Time-Favorites der Kosmetikwelt und wird durchschnittlich alle zehn Sekunden verkauft.

„Touche Éclat kaschiert nicht, sondern bringt zum Leuchten. Dunkle Partien verwandeln sich in reines Strahlen. Das Licht wird nicht ‚aufgetragen’, sondern schimmert wie von innen heraus – wie ein echtes, natürliches Strahlen,“ sagt Lloyd Simmonds, Creative Director Make-up Yves Saint Laurent Beauté.

Ein wahrer Zauberstift, der nun in ein neues Gewand gehüllt wurde. Zu diesem Anlass lud Yves Saint Laurent Beauté Anfang März einige Beauty-Journalisten, Blogger und die schöne Pariser Modeszene zu einer stilvollen Party in die angesagte Location „YOYO“ im Palais de Tokyo. Präsentiert wurde bei Live-Musik und dem ein oder anderen Gläschen Champagner die neue Touche Éclat Wild Edition, eine limitierte Sammler-Edition im angesagten Animal-Gewand. Sehr luxuriös! Der goldene Stift mit schwarzer Gravur erinnert fast schon an ein Schmuckstück und bereichert nicht nur optisch jedes Beauty-Case.

 

 

Auch der neue Spot feierte in Paris Premiere und wurde im Rahmen der Party erstmals auf einer großen Leinwand gezeigt. Als Models für die neue Kampagne wählte Yves Saint Laurent die Models Cara Delevingne und Jourdan Dunn. Zwei wunderschöne Frauen, die unterschiedlicher kaum sein könnten. Cara, die kühle Blondine mit den strahlenden, grünen Augen und den markanten Brauen, und Jourdan Dunn, die exotische Schönheit, die eine unglaubliche Wärme ausstrahlt. Die beiden haben nicht nur im Kampagnenvideo viel Spaß zusammen, sie sind auch im wahren Leben sehr gut befreundet. Die beiden so unterschiedlich aussehenden It-Girls sind die perfekte Wahl für die Kampagne, denn der Touche Éclat ist in vielen verschiedenen Nuancen erhältlich und lässt sowohl blasse als auch dunkle Haut wunderschön strahlen.

Schwört Ihr auch auf den YSL-Allrounder Touche Éclat? Wie gefällt er Euch im angesagten Leoparden-Look?

Der perfekte YSL-Teint

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    Ich benutze den Touche Eclat schon seit langer Zeit, meine kleine Geheimwaffe 😉 Die Leo-Optik finde ich super.

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